Bailey is joined by Noelle Stary, Marketing Strategist & CEO at 20 Lemons and author of Main Street Moxie, to talk about the key to live life on your own terms and start your own business.


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It’s so easy to get so wrapped up in trying to be enough for everyone else that you begin to forget about what you want and who you really are. Living up to other people’s expectations can vary, many of us feel huge pressure to have a career and life that others say you should. When you stop listening to everyone else and start creating your own box, there’s a shift. No matter how long the journey takes, the happier and successful you will be.


“You need to grow into the type of person you want to be to best run your business”


This is an inspiring conversation to invent yourself! Be exactly who you want to be! We dive deep into how Noelle invented herself and started her business, the concept of “from surviving to thriving” from her latest book, and the importance of slowing down to speed up. Dive in! GET THE BOOK HERE


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About Noelle Stary:

Noelle Stary is a thought leader opening the first coworking space in New Jersey over 10 years ago. She is also a market leader with a full service marketing company, 20 Lemons; which is focused on making businesses become market leaders. With a community focused approach she helps businesses develop marketing plans and roadmaps to gain more traffic and recurring business. 


Key Takeaways:

  • You need to grow into the type of person you want to be to best run your business
  • If you are going to put all your eggs in someone else’s basket you must have enough trust to put your eggs in your own basket
  • “The whole world can be falling around you but you can be widely successful in your own micro ecosystem”
  •  You don’t need everything to be successful you just need to be successful in your own world
  • Create your own box. Start playing and your personality becomes your driver 
  • “I may not be doing what everybody else is doing but i am bringing something unique to the table”
  • Whenever you feel stressed think there is an opportunity to go back to basics 
  • “Nothing is an overnight success years in the making”
  • You can’t have a purpose if you don’t have a solid foundation 
  • Slow down to speed up
  • Know and treat yourself well to manage moments of stress and make better decisions  
  • “There is an ebb and flow to understanding your boundaries and as we change as people our ideas of our boundaries change too”
  • Your identity doesn’t come from how hard you can hustle
  • We only know what we know now because of the experiences that we have had
  • Each choice that you make you are inventing yourself
  • Are you wearing your favorite underwear? Because it starts from the bottom up


In the episode we cover:

  • Welcome Noelle Stary to The Mindrise Podcast!: (00:00)
  • Choosing how to spend your time & what is authentic to you: (00:00:16)
  • About Noelle inventing herself: (00:03:12)
  • Noelle’s path to start a business: one way and then realizing it had to be another way?: (00:05:48)
  • Feeling frustrated not fitting in & permission slip to be the way you want to be: (00:11:42)
  • Explaining concept “from surviving to thriving” from Noelle’s book Main Street Moxie: (00:17:24)
  • Slow down, speed up versus push through: (00:22:50)
  • Thriving and hustling to have a sense of self and identity: (00:23:58)
  • Wrap-up: (00:33:49)


Get in touch with Noelle:


The Mindrise Podcast is a production of Mindrise

Music Production by Corbin Dix